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Interactive model · decision analysis

🎲 Decision Lab: How Big Should Morley Build?

A developer must choose a small, medium or large project before knowing whether demand will be low, medium or high. Move the demand probabilities and watch every decision rule react. Then see what a market forecast is worth, and how a cautious owner chooses differently.

Payoffs in $1,000s. Default probabilities, EMVs ($434.75K for Medium), the forecast's value (EVSI $120.25K) and the utility result (Small) all match the original workbook.

Expected value of each option

EMV = probability-weighted average payoff

What each decision rule recommends

EMV as high demand becomes more likely

Low and medium keep their relative weight · dashed line = current setting

Risk attitude and the value of information